4) She's not a likeable person. Really not likeable, unless you're an aging and unattractive governor of California looking for something on the side. She's phony. She took credit for other people's work and ran from her own mistakes. She slept her way to power. Not likeable at all. Less than a year ago the Main Stream Media™ was tearing her apart over the fact that she had done nothing in her first three years in office. Then she became the media’s darling once they could no longer cover for Biden’s dementia, but the people didn’t buy it.

5) She constantly lied or ran away from her record. She WAS the border czar, and she helped opened the floodgates and kept them open for four years. She talked like she was tough on crime but her record shows that she backed the antifa riots and was soft on hard criminals. She claimed to have "raised children" when the truth is she gained a stepdaughter when the girl was 15. That's not "raising children". The false claim that Trump wanted a national ban on abortion (I personally would support that, of course, but he never said it). Even the mainstream media was appalled at some of the whoppers she told during the debate, with Politifact taking her down on a number of points.

6) She could not have picked a worse, more pathetic VP. He was even more unlikeable than she, and even sicker than she. A disgusting, despicable excuse for a man. Men hated him for his denigration of men. Women hated him for his denigration of women. He has no redeeming qualities whatsoever. None. His ”stolen valor” loomed large in this election. His lies were more blatantly obvious than hers, and his attempts to do an end-around them were hilariously bad. He was put forward as "the face of masculinity", to which anyone with a brain responding with incredulous, mocking laughter. An awful performance from an awful man. He couldn’t even help her win his home state, a state that Biden won 4 years ago. Almost anyone else would have been a better choice.

7) She hid the fact that her boss has had dementia for at least the last 3 years. She was part of the coverup, "in the room" as she said. Had every been honest and that fact had been acknowledged earlier, the Dems would have had the opportunity to prep and groom Biden's successor - anyone would have been better, from Shapiro to Newsom. Instead, she aided in the coverup, perhaps in order to establish herself as the go-to for the Dems once the truth came out. Regardless of her intent, whether it was selfish or just stupid, she was still a willing and active participant in the coverup, a very dangerous act to leave this country a rudderless ship, and the voters held her accountable for her role.

8) She's part of the War Party. She wants war, she wants to poke Russia in the eye, she wants to maintain unrest in the Middle East. Americans are tired of the constant beating of that war drum. We're tired of BILLIONS of taxpayer dollars going to Ukraine to fight our proxy war with Russia. Enough.

9) She's a socialist, and America does not need or want her brand of socialism. She tries to run from it but she can't help herself. The capital gains tax fiasco and the lack of any solid fiscal policy of any kind showed her true colors. She was caught flat-footed whenever she was asked about these issues.

10) Word Salad Queen™. 'Nuff said.

11) She could never give a straight answer to a question. Her CNN interview – which was intended to be a friendly, softball conversation - was abysmal. The Fox interview (a sign of desperation that she even agreed to the interview) was even worse. Her mis-directions and answer avoidance were obvious and painful to endure.

12) She hates parents, actual parents. Her cackling glee when she said "with a stroke of my pen" she could threaten parents with jail, make them lose their jobs, and destroy their lives if their kids skipped school, was absolutely dreadful. She thought it was a good thing to destroy families by putting parents in jail and taking away their livelihood simply because their kids skipped school. Anyone who saw that video had to be horrified.

13) JD Vance. One of the consequences of picking such an awful VP for the Democrat ticket is that it made the pick of JD Vance that much better. Vance had poise and grace, while Walz had neither. Vance never talked down to his interviewers, he acknowledged and apologized for any mistakes he made, he offered thoughtful ideas, and didn't choke. He was intelligent and interesting. Tim was a mess, and while they let him on the rally stage and made him appear in some embarrassing videos, they kept him away from interviews (except for the staged ones) because of his rank stupidity.

14) The coverup of her husband Doug Emhoff's affair with his child's elementary school teacher didn't help. By not responding to the story she only deepened America's distrust. We know there was a payment, there was probably a paid abortion in there, too (the Daily Mail reported “the teacher became pregnant in 2009, but did not have the baby”). Revolting behavior from another disgusting man. Every man in her life – Willie Brown, Doug Emhoff, and Tim Walz – is repulsive.

15) She couldn't run from her record in helping create a brutal economy for many Americans. Government spending increased 22% during her administration, a huge driver of the inflation spike. She tried to belittle it, or put the blame on Trump, 
but no one, even her most ardent supporters, believed that.

16) She flipped-flopped repeatedly, and obviously. "Closing the border". “Banning fracking”. "Free sex change operations for immigrants". She said all those things, then not only flipped her position, she subsequently denied having those positions in the first place. Bizarre behavior in a world where there are long paper and video trails of everything she’s ever done (or not done).

17) She mocked Christianity. Most of this nation is Christian. Christians who might otherwise have voted for her don't take kindly to being told "you must be at the wrong rally". That was a big last-minute fail.

18) She tried vainly to paint Trump as "a threat to democracy". Every legal voter in this election lived through Trump's first term. We all survived, the economy flourished (at least until the covid lockdowns), and no one was thrown into the gulag. He was not a tyrant. He did not abolish the Constitution or mobilize the feds against American citizens (unlike the Obama administration, when the IRS specifically and unequivocally targeted conservative citizens and non-profits and dragged them through Hell). The false narrative came back to bite her.

19) She couldn't separate herself from the Biden administration. It became clear (well, at least the media glommed on to what we already knew) that Biden couldn't run because of dementia, and it became equally clear that that's been the case for some time. If you can't run in 2024, then you cannot be president in 2024, too – so why was he still in office, and what has he done for the last 3+ years?  In any thoughtful person's mind there can be only one of two conclusions: 1) Harris was running things in Biden’s absence (extremely unlikely), or 2) someone else - call it the deep state - was running things, and in a Harris presidency, would continue to run things (most likely). Neither conclusion helped her one iota.

20) No one who voted for her did so because they liked her. They did so because they hated Trump (or, at least they hated the media's portrayal of Trump). She put way too much emphasis on claiming that Trump was mean and a bully. While her most ardent supporters grabbed that with both hands, most Americans don't care if their president sends out "mean tweets". 
 

Another reason was brought to my attention after I first published this, courtesy of Matt Walsh:

21) She placed way too much emphasis on celebrity endorsements. Given her lack of substance, her campaign was basically built around celebrity endorsements.  She touted and celebrated each such endorsement. She invited Beyonce to sing at her rally, but that backfired when she wasn’t paid and refused to sing, leaving thousands of attendees angry and frustrated.  She invited Cardi B to speak at her rally, but that turned into an embarrassing debacle when the teleprompter failed, leaving Cardi B mumbling and inarticulately thrashing around until someone brought her speech to her on a phone (and even then, it was pathetic).  Bruce Springsteen DID play at her rally, but he sounded so incredibly bad that it might have been better if he had just tipped his hat to the crowd.  And when the Diddy Posse joins the endorsement party, those endorsements are going to drive away far more voters than they attract.

None of this is to say that Trump was or is perfect. He had four years already.  He didn't build the wall. He didn't drain the swamp. He surrounded himself with the wrong people in his first admin. He should have fired Fauci from the beginning. America wasn't looking for a perfect president, they know what Trump has to offer, and they accepted Trump with all of his shortcomings.

There you have it. Your mileage may vary.